Like any new purchase, one of the first questions which people want to ask about animated videos is: How much does an animated video cost?
Video production is a very detailed and skilled process. Graphics, voiceover, music and effects all have to be designed, created and synchronised together to the nearest hundredth second. And synchronised to precision.
There are two types of video that can be created
Here at Eight Interactive we charge for every 30 seconds of video that needs to be produced for each type of video.
1. Scripted video
This video uses a professional voiceover narration over the video. The narration might be telling a story, explaining how something works, promoting an offer etc. This type of video costs £495 (ex VAT) per 30 seconds of video. For this cost we do all the hard work for you where we:
- Outline your video requirements
- Write/refine the voiceover script
- Create a storyboard
- Create bespoke graphics, moving text, video effects
- Record script using professional voiceover artist
- Add background music
- Include your company logo at start and end of video
- Provide final video in format required
The main factor which may change this cost is the voiceover actor’s voice usage. Some actors charge a flat fee for each recording. Other charge voice usage rights depending on how many people will hear their voice.
2. Unscripted video
This type of video does not need a script. Instead, key messages are designed with animated text and graphics. Video effects add extra punch to the message and help to engage the audience. This type of video costs £299 (ex VAT) per 30 seconds of video.
As with scripted video, we work with our clients closely to do all the above (excluding any script writing and voiceover recording).
There are software packages that can be used to create animated videos yourself. These packages provide a library of graphics, templates and music you can use and you can add your own.
Animated video software packages tend to be marketed with messages like “Create videos quickly and easily”. However, like any software, it does take time to learn how to use the features of the software. So that ease and speed of use is not immediate.
It’s also important to note that producing the video is only one part of the video creation process. You still need to complete the rest of tasks that animated video software does not give you. For example:
- Script planning and writing
- Finding and paying for a professional voiceover artist
- Sourcing music tracks
- What about when you can’t find the right image in the video software’s library? In this case, you’re left trying to find a suitable image from another image library, or finding a designer to create it for you.
Our clients want a one-stop service to create an exclusive video for their business. And we provide that all-inclusive service so clients don’t have to worry about doing any part of the video production themselves.
Find out more about our Animated explainer video
If you have any other questions about the cost of animated videos, do get in touch.
If you liked this post or think it would help others, give it a Like and Share on social media.
 2018 rates