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Edinburgh Business School Animated Explainer Videos

Project Info

Client Edinburgh Business School
Skills Learning design, video voiceover scripting, highly visual storyboarding, managing voiceover recording

Project Description

Edinburgh Business School is the Graduate School of Business of Heriot-Watt University. The School offers a highly flexible MBA study programme that allows students to study core and elective courses anywhere in the world, at their own pace, and present for exam at any of over 350 exam centres located in 130 countries.

Through its own detailed research, EBS identified a need to provide more engaging and visual resources for students. After a consultation period we were asked to design a series of bespoke animated explainer videos which:

  • Are visually rich and audio driven
  • Focus on conceptual topics which students find difficult to understand
  • Help learners apply theory, link theories together and solve complex business problems
  • Last no more than 10 minutes to help students remember what they’ve learnt

Working with EBS faculty members, we:

  • Review draft material for each video and create a bespoke learning design and storyboard
  • Take time to understand complex business concepts to facilitate the design the process and either simplify or suggest new approaches of tackling the key concept for the purpose of the video
  • Create visual themes and stories to engage students and make the learning memorable

Transform academic text into a voiceover script which is easy to understand by a global audience of students

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