You can find out the answer to this question in two ways:
- Watch the video below
- Read the detailed post below the video
In a separate post, I wrote about how you can use animated videos for learning.
Here are 4 ways you can use animation in video for your business.
1. Tell your company story in a fun way
In my opinion, most company websites have a very factual and sometimes serious set of pages about the company’s history. But you know what? The story doesn’t have to be told so seriously. You can have fun telling your story using animated videos. It’s a great way for your customers and prospects to get to know you through a fun and very engaging medium. Include things like:
- How the company began
- Why it’s so unique
- How your products and services have evolved
- Key milestones in your company’s growth
Customer testimonials and reviews are a very positive way to promote your business. However, it can be difficult to get your customers in front of a camera to give that testimonial. They might be too far from you. Or, they might not feel comfortable in front of the camera – even if you’ve asked them to film it themselves on their smartphone. However, if you have written testimonials, then use a custom video to summarise the best and most positive part of the testimonials.
Here’s an example of a testimonial animated video.
3. Social media adverts
Are you advertising on social media? Then instead of using photos, create short professional videos to grab your target market’s attention. Fast. People scroll their news feeds very quickly. You have 3 seconds to try and stop your audience from scrolling and getting them to notice your ad.
Your animated video ad might be an offer, or encouraging people to take action i.e. downloading a resource, trialing a service for free. Here’s a video we created for one of our own Facebook campaigns.
4. Market your products and services
Use animated videos to create compelling, high quality, marketing video content for your product and services. Explain how your products/services can help your prospect and why they should use your service/product.
We have experience of creating videos in all these ways – so if you’re thinking about using animated videos, get in touch. We’d love to hear from you.