5 Ways To Use Animated Videos For Learning

ways to use animated videos

5 Ways To Use Animated Videos For Learning

5 Ways To Use Animated Videos For Learning 560 315 Pam Jones

You can find out the answer to this question in two ways:

  1. Watch the video below
  2. Read the detailed post below the video

If you’re looking to use animated explainer videos for learning, then you might wondering: How? What should the script cover?

We’ve been developing animated videos for learning for many years. In our experience, there are five main ways how animated videos can be used for learning. Let’s take a look at each one.

Animated videos for learning

1. Simplify a complex topic

Do your learners struggle to understand a particular topic? Then it might be time to use animated video to simplify the topic. Often explaining a topic in a video is far more effective than asking them to reading more about it.

Graphics, video effects and music will work seamlessly together to give your learners their light bulb moment  when they say…”Ah I finally get this now!”

2. Tell your learners a story

Include a central character in your animated video and ask learners what the character should do in the situation. Here you’re involving the learner by getting them to think about the story. The animated video then unfolds the story, perhaps including consequences of the character’s choices.

3. Solve a problem step-by-step

For a subject, like Accounting, use animated videos to take your learners through a problem. Show them how to calculate or solve the problem step-by-step. Add further value but using animation and voiceover to explain where numbers have come from and why.

4. Create a “What’s in it for me” animated video

This is where you give learners a compelling reason to complete an elearning course.

You might have a course about a subject which, let’s say, is not the most interesting. Use the animated video to engage learners at the start of course convincing them why they need to complete the course.  For example, a health safety course could include a powerful video about all the accidents – including death – that happen at work when people don’t follow health and safety rules.

Creating a video about this makes learners think:

If I don’t complete the course, something serious might happen to me or my colleagues.

5. Apply a concept

Use animated videos to show a particular concept being applied, like a business model or process. Create a scenario and show your learners how it is could be applied in that scenario.

You may also find it useful to read this post: 4 Ways To Use Animated Videos For Business


We have experience of creating videos in all these ways – so if you’re thinking about using animated videos for learning, get in touch. We’d love to hear from you.

To learn more about how to use video in your business, check our online course for video tips, ideas and examples.

    Your Name (required)

    Your Email (required)

    Your Telephone (required)

    Tell us a bit more about what you need help with

    How did you hear about us?