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Pam Jones

why are videos so effective

Why Are Videos So Effective? YouTube Rescued Me

Why Are Videos So Effective? YouTube Rescued Me 525 360 Pam Jones

Watch this video or read the story below the video which demonstrates why videos are so effective.In this situation – YouTube rescued me in an hour of need.

Here’s the story.

Recently YouTube rescued me. Let me tell you how.

It was half term and my daughter and I had a long drive to Yorkshire to visit family.

Halfway through the journey it was clear that something was wrong with the car.

It started to vibrate. The vibration got stronger and stronger over about an hour. I finally decided that we had to stop and get help.
Of course, I started to get worried. By this time we’d been in the car for 5 hours. I was getting tired. My daughter was bored and we both just wanted to get to Yorkshire. We were only about 40 miles away.

I came off the motorway and called the AA breakdown service.

As you know when your car breaks down, you usually have to wait for some time.

It was staring to get dark. And when I came off the motorway the nearest road I could stop and wait on was on a quiet and slightly deserted lane.

So now I’m getting even more worried. I explain to my daughter was happening. And gradually she’s starts to ask lots of questions as 5 year olds do.
The longer we wait, the more worried I start to feel. I didn’t want her to start to worry either – because that would add to the stress of the situation. So I need to give her something to do and not let my worry show.

So I decided to give her my phone so she can watch the YouTube app for kids. Immediately she starts to watch.

By keeping her occupied with YouTube, she was quiet and calm. She didn’t keep asking me questions. That kept me calm and focused to keep an eye out for the AA man. Eventually when The AA arrived I was able to speak to the mechanic without my daughter interrupting me. Again YouTube helped keep the situation calm. Our car got fixed and we made it to Yorkshire safely.

So you can see YouTube rescued me. It rescued us in an hour of need.

It just goes to show how effective videos are. They do so many things – they connect you to the wider world, Videos keep your audience engaged. Videos educate, sell and can communicate your message more effectively than other formats.

So my closing thought to you is – is it time you used video in your business?

There are lots of ways to use video. And you never know who you might connect with.

Your video might give you a new enquiry. It might make it easier for someone to understand what you do. Or you never know, it might even rescue someone whilst they’re waiting for an appointment or a breakdown service.

If want to have a chat about using videos in your business, then get in touch.


To learn more about how to use video in your business, check our online course for video tips, ideas and examples.

A Confession

A Confession 1188 712 Pam Jones

In this video I have a confession to share with you. It was written in the stars and it’s about how I can help you. 

Hi everyone it’s Pam.

This week I have a confession to make.

Don’t judge me. But everyday I like to check my horoscopes.

And…I confess that I read my horoscope on at least three different sites.

Last week, when I checked it, this is what it said. Word for word.

The term ‘creative type’ doesn’t even begin to do you justice. You are more of an ‘incredibly productive super generative creative type.’
You take every bit of raw material the world throws at you — paints, paper, digital tools, happiness, pastels, sadness, tragedy, comedy, mud, clay, rock — and you make it sing.

I couldn’t believe how accurately this horoscope was describing me.

At home, I recently revamped the garden so had my hands full of mud and slate chippings. Just like the horoscope mentioned.

As a mum, I’m creative with my daughter’s school work. I make up songs for her about breakfast, eating cake and a whole host of things.

If I ever see you in person I will sing the “chocolate hoop song for you”. All of this includes comedy, paper, paint, and happiness. Just like the horoscope said.

And finally, at work, I’m always creating.

Designing elearning.

Writing video scripts. Making video storyboards and elearning storyboards.

Choosing soundtracks. Scoping out graphics and coming up with new ideas to reach and engage with my clients. All using digital tools. Just like the horoscope said.

So if you have some raw content which you need to inject with some creativity. Then get in touch because I’m Pam. The ‘incredibly productive super generative creative Type. Let me make your raw content sing for you.


To learn more about how to use video in your business, check our online course for video tips, ideas and examples.

5 Secrets To Making Video A Success

5 Secrets To Making Video A Success 1280 720 Pam Jones

What do you need to make your animated video effective and a success?  Which captures your audience’s attention and gives them maximum engagement? Watch this video to find out. Alternatively, read the video’s script below.

This week I’m starting with a WOW.

A wow to the BBC for creating a brilliant drama recently.

Last week was the finale of The Bodyguard. A drama which has record viewing figures and on several occasions made me jump out of my seat.

So what made it such a success? It’s been talked about constantly in the media. Many of us thought that it’s the best thing the BBC has produced in a long time. Well let me tell you what I think.

The Bodyguard had:

  1. An immersive storyline.
  2. Compelling characters acted by just the best actors.
  3. Was packed with action and filled with emotion.

I. Just. Loved it.

And all these elements worked together to great that final piece of drama. It wasn’t just the acting, or just the storyline – everything had to and did work together.

And that’s the same in our world of video production.

There are several things that need to work together in a video so that it communicates your message effectively and captures your audience’s attention.

  1. You need an expertly written script.
  2. Graphics or footage which bring your script to life.
  3. Carefully chosen animation effects which bring that all important movement and are perfectly timed with the script.
  4. A voiceover talent which flawlessly records your script using the right tone, pace and annunciation. The voice which speaks to your audience.
  5. And let’s not forget the background music to give extra engagement.

So bear these things mind when you think about your next video project. It will make your video a success.

I’d love to know what you think. So if you have any thoughts. Leave a comment.


To learn more about how to use video in your business, check our online course for video tips, ideas and examples.

ways to use animated videos

5 Ways To Use Animated Videos For Learning

5 Ways To Use Animated Videos For Learning 560 315 Pam Jones

You can find out the answer to this question in two ways:

  1. Watch the video below
  2. Read the detailed post below the video

If you’re looking to use animated explainer videos for learning, then you might wondering: How? What should the script cover?

We’ve been developing animated videos for learning for many years. In our experience, there are five main ways how animated videos can be used for learning. Let’s take a look at each one.

Animated videos for learning

1. Simplify a complex topic

Do your learners struggle to understand a particular topic? Then it might be time to use animated video to simplify the topic. Often explaining a topic in a video is far more effective than asking them to reading more about it.

Graphics, video effects and music will work seamlessly together to give your learners their light bulb moment  when they say…”Ah I finally get this now!”

2. Tell your learners a story

Include a central character in your animated video and ask learners what the character should do in the situation. Here you’re involving the learner by getting them to think about the story. The animated video then unfolds the story, perhaps including consequences of the character’s choices.

3. Solve a problem step-by-step

For a subject, like Accounting, use animated videos to take your learners through a problem. Show them how to calculate or solve the problem step-by-step. Add further value but using animation and voiceover to explain where numbers have come from and why.

4. Create a “What’s in it for me” animated video

This is where you give learners a compelling reason to complete an elearning course.

You might have a course about a subject which, let’s say, is not the most interesting. Use the animated video to engage learners at the start of course convincing them why they need to complete the course.  For example, a health safety course could include a powerful video about all the accidents – including death – that happen at work when people don’t follow health and safety rules.

Creating a video about this makes learners think:

If I don’t complete the course, something serious might happen to me or my colleagues.

5. Apply a concept

Use animated videos to show a particular concept being applied, like a business model or process. Create a scenario and show your learners how it is could be applied in that scenario.

You may also find it useful to read this post: 4 Ways To Use Animated Videos For Business

 


We have experience of creating videos in all these ways – so if you’re thinking about using animated videos for learning, get in touch. We’d love to hear from you.

To learn more about how to use video in your business, check our online course for video tips, ideas and examples.

Can I make software demo videos myself

Can I Make Software Demo Videos Myself?

Can I Make Software Demo Videos Myself? 560 315 Pam Jones

Of course! You absolutely can make software demo videos yourself. Many people and organisations do. There are many software packages that you can use to make your own software demo videos for IT systems, Apps and platforms. For example, Camtasia Studio, Adobe Captivate,  Screenflow.

These video software packages tend to be marketed with messages like “Create videos quickly and easily”.

However, in my opinion, it does take time to learn how to use the video software. These types of video software are jam packed with editing and production features. So making these videos “easily and quickly” doesn’t happen immediately.

It didn’t for me. It is a steep learning curve.

So before you download a trial of the software, ask yourself the following questions to help you decide whether you should make the software demo videos yourself:

  1. Have you created software demo videos before?
  2. Do you learn new software quickly?
  3. Have you really got the time to learn the video software?
  4. Do you actually want to learn the software or, do you just want to get high quality software demo videos created quickly?
  5. Is it worth investing that time learning the software when you may only need a few videos creating for your business?
  6. Do you have experience of writing video scripts for software demo? It’s a very different style of writing to writing for the screen or print.
  7. Do you have a strong eye for detail? In any video editing software you will have to be comfortable fine tuning and synchronising videos to the hundredth of a second!

It’s also important to know that producing software demo videos is only one part of the process. You still need to complete other tasks which the video software will not do for you. For example:

Taking all this into account, the question IS NOT:

Can I make animated software videos myself?.

The question IS:

Should I make software demo videos myself?

If you’re serious about using on-boarding videos in your business, then I strongly advise using a professional video production company with a track record of producing high quality software demo videos. And you should definitely NOT be making your software demo video if you answered “No” to any of the above 7 questions.

A DIY job could result in poor quality and frankly – a crap video where people do not learn effectively how to use your system.

We work closely with all our clients and take them through every step of the video production process. We do all the hard work for them which includes:


To learn more about how to use video in your business, check our online course for video tips, ideas and examples.

What is software demo video

What Is A Software Demo Video?

What Is A Software Demo Video? 560 315 Pam Jones

If you have a specific software or IT system which you need to train people to use, then one way to deliver that training quickly and easily is with software demo videos.

A software demo video shows people how to do specific tasks in a software program, IT system, or online IT platform. The learning approach used in these videos is usually called “Show and Tell”.

In my experience, the most effective software demo videos should include the following four main elements:

1. The key actions you want to teach

First, plan the key tasks that you want to teach your audience.

Then outline the individual steps to go through to complete the overall task.

For example, if a demo video needed to show people how to bold a heading in Word, then:

  1. The task = How to bold a heading in Word
  2. The individual steps to complete that task are:
  • Highlight text to be bold
  • Go to Font Toolbar
  • Click on B to complete the task

A screen recording software program (like Camtasia) is then used to record the key tasks. (This is why softare demo videos are also called ‘screen recording videos’ or ‘screen capture videos’).

Recording the key tasks is the “Show” part of the learning approach.

2. Voiceover narration to explain what the video is showing

The “Tell” part of the learning approach is achieved through the video’s script. The purpose of the script is to guide and explain to the viewer what they’re seeing on the screen.

For example: The script for the making text bold make go something like else:

“To bold any text, select the text and then click on the ‘B’ icon in the Font menu. You can also use the shortcut key ‘CTRL B’ to do this quickly.”

The script is recorded using a professional voiceover artist who enacts the voice of the expert.

3. Additional graphics to emphasise key points about the learning

Depending on the script, you may need to add additional graphics which give context to the video.

4. Background music

Videos are all about engagement and adding a background music track is powerful. It helps to keep the viewer’s interest and engagement. It drives the narrative of your video forward and it creates emotion around your message.

Bringing it all together

During the video production, all the above are brought together with video effects and animation.

Usually a series of screen recording videos are created so you can teach people how to do a range of things in the IT system or software.

Example in action

Visit our software demo video page to see an example video for yourself.

Are you planning to use software demo videos for your business? Get in touch to let us know what you’re planning – we may be able to help.


To learn more about how to use video in your business, check our online video masterclass for video tips, ideas and examples.

how long should animated video be

How Long Should An Animated Video Be?

How Long Should An Animated Video Be? 560 315 Pam Jones

One of the early concerns clients have about animated videos is: How long should an animated video be? It’s a very good question. And the quick answer is:

“It depends on what you’ll be using the animated video for.”

However, we won’t leave it there. This answer does need explaining further.  In two previous articles, we looked at ways you can use animated videos in your business and for learning.

In this article, let’s look at a few of the uses again so we can give our recommendations on video length.

Animated video which showcases your testimonials

If you want to use animated video to showcase your best testimonials and client feedback, then in our experience you can do this effectively without a voiceover script. The aim of this kind of video is to:

  • Give a quick and powerful summary of what your customers say about your business.
  • Draw attention to the words your customers have written

Therefore, the testimonials and feedback will be designed using, colour, animated text and a variety of video effects.

The text can be supported with some graphics – but not too many.

In our experience, a video like this should be no longer than 1 minute.

Any longer, and you might lose the viewer’s attention and risk boring them.

Animated video which explains and markets your products and services

This kind of animated video is best designed with a voiceover script. Graphics are then used to support the script.

There’s a knack to explaining your products and services in a video without it coming across too “salesy”.

Your script needs to talk to your customers. Connect with their problems. And then you connect their problems to how your product and service can help them. We use a specific formula to write scripts for videos like this.

In our experience, a video like this should be between 2-3 minutes long.

Animated videos which teach or educate

The purpose of these types of videos is to simplify the complex. Typically your audience will be learners or students. Your learners are struggling to understand a topic. The animated video needs to be designed in such a way which explains the topic easily and visually. For this reason, this type of video always need a voiceover script.

We’ve created many videos like this for Universities and businesses. These videos need more time than a couple of minutes. You might have to write a story around the topic so you can teach from a different perspective. We have a magic learning design formula to write scripts like this.

In our experience a video which teaches or educates learners is between 5-10 minutes long.

Any longer than 10 minutes and we’d suggest revisiting the script and reducing the length.

How do we work out the length of the video?

For any scripted videos, the word count helps to assess how long the video will be. But to get a clearer idea of how long a script will be as a voiceover recording here’s what we do:

  1. Copy and paste the script into free Text to Speech software (easily available on the Internet).
  2. The software records the script using a computer generated voice.
  3. The recording shows you how long the voice recording is
  4. We then add an extra 10-15 seconds to allow for animation and script pauses

This process is repeated a few times during the script writing phase. In our experience it’s pretty accurate in telling us how long the animated video will be.

And of course, our clients are not alone in writing a script. Depending on the type of video they want us to make, we either write a script from scratch or edit a draft script which they provide.

 


Are you planning to use animated videos for your business? Book a FREE call to let us know what you’re planning – we may be able to help.


To learn more about how to use video in your business, check our online course for video tips, ideas and examples.

what are animated videos

What Are Animated Explainer Videos?

What Are Animated Explainer Videos? 560 315 Pam Jones

You can find out the answer to this question in two ways:

  1. Watch the video below
  2. Read the detailed post below the video

If you’re looking to use videos in your business or for a specific project, then one option is to use animated explainer videos. But what exactly are animated explainer videos?

First, let’s look at videos which are made using a camera.

In a filmed video, a camera films real people and things in different places, doing certain things. For example, actors are filmed on location for a new TV drama. Or, a wildlife programme about the migration of birds in specific parts of the world is filmed.

A filmed video uses things like:

  • Actors/people
  • Film and sound equipment
  • Locations
  • Props
  • Studio
  • Film crew
  • Production team (and more)

A filmed video typically needs more people to make the film. You just have watch the rolling credits to see how many people have been involved in making an episode of a TV programme or film.

In contrast, animated videos do not need any of the above things. Instead, a combination of the following are created to communicate a specific message:

Cartoon-style characters and graphics are created in graphics packages.

A voiceover artist records a carefully written script which explains, asks questions, or tells a story. It all depends on your message.

You might use occasional text to visually highlight key messages or questions.

Video editing software is used to bring all these elements together.

Animated videos can be created by just one person – all you need is a computer and the right skills to make all the above elements and bring the whole video alive. However, in our experience more than one person is needed to make animated videos. Scriptwriting, creating graphics, recording voiceovers and producing the whole video are distinct skills. We use a talented team of people with these skills.

In our experience, animated videos are quicker to make than filmed video. And because less people and things are needed than filmed video, animated videos cost less to make than filmed videos.

You can see an example of an animated explainer video here.


 

To learn more about how to use video in your business, check our online course for video tips, ideas and examples.

voiceover for video

Who Records The Voiceover For My Animated Explainer Video?

Who Records The Voiceover For My Animated Explainer Video? 560 315 Pam Jones

Animated videos can be produced with a voiceover narration, or without. For videos with narration, first the script is written, reviewed and edited.

Once it’s signed off, the script has to be recorded by someone. At this point you might be wondering: Who records the video’s script?

In our opinion and experience, it’s best to use a professional voiceover artist to record your video script. Here’s why.

1. Recording voiceover is a unique skill

Professional voiceover artists are also called “Voice Actors”. They don’t just pick up a microphone and start talking. There’s more to it than that.

Voiceover artists record a voiceover to:

  • Suit the audience and video’s purpose. For example, voiceovers for TV adverts are typically spoken quickly. A voiceovers for a children’s story is typically spoken softly and more slowly to help children relax before bedtime.
  • Communicate emotions. For example, a voice actor knows when to smile whilst they’re recording to communicate a happy message. And similarly they’ll lower the tone of their voice’s to convey a sad or more reflective message.
  • Accentuate key words

2. You need specific equipment to record voiceover

To achieve high quality sound in your voiceover recording, you need the right equipment. Using a mic on a smartphone might be fine for a quick Facebook Live video – but it just won’t do for a professionally produced video.

Professional voiceover artist will use specific equipment, such as:

  • A recording booth or other sound-absorption material to eliminate surrounding noises and sounds
  • A proper microphone
  • A microphone stand so the voice actor doesn’t have to hold the microphone
  • Headphones so the recording can be heard
  • Audio software to fine-tune sound quality

3. You  need to use the ‘right’ voice

You need to use the right voice to record your animated video’s script. For example, if your target customers are mostly female teenagers, then you should use a female voice which sounds of a similar age. Similarly, if your video is aimed at a US market, then your video’s script should be recorded by someone who can speak with a US accent so the video appeal to that market.

Once the voiceover artist has recorded the script, it’s checked for errors and sound quality before it’s added into the video. In the video software, graphics and video effects are then synchronised to precision with the final voiceover.

I hope this article has explained the unquestionable value of using a voiceover artist in your animated explainer video. We use a number of artists and give our clients a selection of voices to choose from to record their animated video’s script.

 


To learn more about how to use video in your business, check our online course for video tips, ideas and examples.

animated videos business

How Can You Use Animated Videos For Business?

How Can You Use Animated Videos For Business? 560 315 Pam Jones

You can find out the answer to this question in two ways:

  1. Watch the video below
  2. Read the detailed post below the video

 

In a separate post, I wrote about how you can use animated videos for learning.

Here are 4 ways you can use animation in video for your business.

1. Tell your company story in a fun way

In my opinion, most company websites have a very factual and sometimes serious set of pages about the company’s history. But you know what? The story doesn’t have to be told so seriously. You can have fun telling your story using animated videos. It’s a great way for your customers and prospects to get to know you through a fun and very engaging medium. Include things like:

  • How the company began
  • Why it’s so unique
  • How your products and services have evolved
  • Key milestones in your company’s growth

2. Testimonials

Customer testimonials and reviews are a very positive way to promote your business. However, it can be difficult to get your customers in front of a camera to give that testimonial. They might be too far from you. Or, they might not feel comfortable in front of the camera – even if you’ve asked them to film it themselves on their smartphone. However, if you have written testimonials, then use a custom video to summarise the best and most positive part of the testimonials.

Here’s an example of a testimonial animated video.

3. Social media adverts

Are you advertising on social media? Then instead of using photos, create short professional videos to grab your target market’s attention. Fast. People scroll their news feeds very quickly. You have 3 seconds to try and stop your audience from scrolling and getting them to notice your ad.
Your animated video ad might be an offer, or encouraging people to take action i.e. downloading a resource, trialing a service for free. Here’s a video we created for one of our own Facebook campaigns.

4. Market your products and services

Use animated videos to create compelling, high quality, marketing video content for your product and services. Explain how your products/services can help your prospect and why they should use your service/product.

 

We have experience of creating videos in all these ways – so if you’re thinking about using animated videos, get in touch. We’d love to hear from you.


To learn more about how to use video in your business, check our online course for video tips, ideas and examples.

make animated videos

Can I Make Animated Videos Myself?

Can I Make Animated Videos Myself? 560 315 Pam Jones

Yes! You absolutely can make animated videos yourself. There are many software packages like PowToon, Animoto, Vyond, to name a few, that you can use to make your own. Animated video software packages tend to be marketed with messages like “Create videos quickly and easily”.

However, in my opinion, it’s not as simple to make your own animated videos. Like any software, it will take you time to:

  • Learn how to use the animation video software
  • Familiarise yourself with the software’s library of graphics, templates and music tracks

So that “ease and speed” of making your animated video is not immediate. It can be a steep learning curve.

I recommend asking yourself the following questions to help you decide whether you should make animated videos yourself:

  1. Have you created videos before?
  2. Do you new learn software quickly?
  3. Have you really got the time to learn the video software?
  4. Do you actually want to learn the software or do just want to get high quality animated videos created quickly?
  5. Is it worth investing that time learning the software when you may only need a few videos creating for your business?
  6. Do you have experience of writing video scripts? It’s a very different style of writing to writing for the screen or print.

It’s also important to know that producing animated videos is only one part of the process. You still need to complete other tasks which the animated video software will not do for you. For example:

  • Script planning and writing
  • Finding and paying for a professional voiceover artist to record your script
  • What about when you can’t find the right image in the video software’s library? It can happen and has happened to me. In this case, you’ll have to trawl through another image library to find a suitable image. Or, find a designer to create a new graphic for you.

Taking all this into account, the question IS NOT:

Can I make animated videos myself?.

The question IS:

Should I make animated videos myself?

If you’re serious about using animated videos in your business, then I strongly advise using a professional video production company. And you should definitely NOT be making your animated video if you answered “No” to any of the above 6 questions.

A DIY job could result in poor quality and frankly – a crap video!

We work closely with all our clients and take them through every step of the video production process. We do all the hard work for them which includes:

  • Writing and refining the video script
  • Creating a storyboard
  • Recording the voiceover using a professional voiceover actor
  • Producing the whole video

Clients are involved at key review stages so input into the video process. It’s through this process that we have received feedback like this from our clients:

My first impression is that I love it!!  I think it looks great and I love the way the videos work. Everyone is very impressed.

Managing Director, Training Company

Are you planning to use animated videos for your business? Get in touch to let us know what you’re planning – we’d love to hear from you and may be able to help.

 


To learn more about how to use video in your business, check our online course for video tips, ideas and examples.

Why use animated videos

7 Reasons Why You Should Use Animated Explainer Videos

7 Reasons Why You Should Use Animated Explainer Videos 560 315 Pam Jones

In previous posts, we’ve spoken about the cost of animated videos and given examples of animated videos we’ve created. But why use animated videos?

In my experience and opinion, there are seven key reasons why you should use animated explainer videos.

1. The data speaks for itself

There is a lot of research to support how powerful videos are in engaging your audience and getting your message out there. A 2017 article by Invisia, listed some powerful statistics about why you should use videos in your business. Here are the first three statistics:

  • In 2017, online video accounted for 74% of all online traffic
  • 55% of people watch videos online every day
  • 65% of video viewers watch more than ¾ of a video

You cannot afford to ignore statistics like these. If you do, you risk losing some BIG opportunities to reach, engage and connect with your audience – whether they’re learners, customers, prospects or staff.

2. Animated videos are more effective at getting your audience’s attention

Use animated videos to go beyond just text. Graphics, video effects, voiceover and music are all used to create a highly engaging and visually rich experience for your audience.

Remember the phrase “A picture paints a thousand words”? Then think about the power of a moving, highly visual, audio-driven video.

In an information overload society, your audience does not have the time to read dense paragraphs of text. Use animated videos to cut through the text density and get your message across quickly and easily.

3. Create multiple animated videos

Do you need more than one video creating? Perhaps you need different videos to market different products and services? It’s easier and cheaper to achieve this by having a series of animated videos created, than using filmed video. You can reuse graphics and visuals in multiple videos. This saves production time. In other words, create more animated videos for less cost.

4. Animated videos are cheaper and quicker to produce than filmed video

Unlike filmed videos which need real people and locations, for animated videos you don’t need to pay for:

  • Equipment
  • Actors
  • Studios
  • Locations
  • Props
  • Film crew

Filmed video also takes longer to produce. You have to plan ahead and book locations, actors and any studio times. All this planning means filmed video can take a few months to produce.

Animated videos don’t need any of the above so can be created in a matter of weeks. In fact, we have scripted and produced a video in less than one week for a client who had a very tight deadline.

5. People enjoy watching animated videos

Let’s face it – everyone loves video. Think about your social media feeds. Would you rather watch a video or read a detailed paragraph about the same thing?

Because people love to watch videos, they’re more likely to click the play button when they see your animated video on your website or social media channels. And that means you’ve connected and engaged with them.

6. It’s easier and quicker to update animated videos

If you need to update your video, then it’s easier to update an animated video than a video which has been filmed.  For example, you may have rebranded your business so need to update the video with your new logo, fonts and colours. Or perhaps you’ve launched a new service and want to add some extra scenes to the video.

7. You don’t have to worry about being in front of the camera

Some businesses have filmed videos of key team members promoting their organisation’s products/ services. But, not everyone likes being in front of the camera. It can be a nerve-wracking experience. Animated videos don’t need people so no-one in your business needs to worry about being in front of the camera. Just get creative and enjoy the process of making a fun, eye-catching, engaging video for your business.

Hope this has been helpful in understanding why you can/should use animated videos.

 

Are you planning to use animated videos for your business? Get in touch to let us know what you’re planning – we may be able to help.


To learn more about how to use video in your business, check our online course for video tips, ideas and examples.

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