Animated Explainer Videos – Edinburgh Business School

Client Overview

Edinburgh Business School (EBS) is the Graduate School of Business of Heriot-Watt University. EBS offers a highly flexible MBA study programme that allows students to study core and elective courses anywhere in the world, at their own pace, and present for exam at any of over 350 exam centres located in 130 countries.

Our Solution

Through its own detailed research, EBS identified a need to provide more engaging and visual resources for students. After a consultation period, we were asked to design a series of bespoke animated videos which:

  • Are visually rich and audio driven
  • Focus on conceptual topics which students find difficult to understand
  • Help learners apply theory, link theories together and solve complex business problems
  • Last no more than 10 minutes to help students remember what they’ve learnt

Working with EBS faculty members, we:

  • Reviewed draft material for each video and created a bespoke learning design and storyboard
  • Took the time to understand complex business concepts to facilitate the design the process and either simplified or suggested new approaches of tackling the key concept for the purpose of the video
  • Created visual themes and stories to engage students and make the learning memorable
  • Transformed academic text into a voiceover script which was easy to understand by a global audience of students

Engaging and visually appealing videos

Eight Interactive has been invaluable to the development of animated educational videos for our MBA distance learners. The topics we cover are intellectually demanding and can be quite specialised  Yet Pam is able not only to grasp these theories quickly, through detailed and constructive dialogue with our faculty members, but to focus in on their most important or potentially challenging aspects. She is then able to design, structure and script videos for us in a clear, engaging and visually appealing way.

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