business videos

Why use animated videos

7 Reasons Why You Should Use Animated Explainer Videos

7 Reasons Why You Should Use Animated Explainer Videos 560 315 Pam Jones

In previous posts, we’ve spoken about the cost of animated videos and given examples of animated videos we’ve created. But why use animated videos?

In my experience and opinion, there are seven key reasons why you should use animated explainer videos.

1. The data speaks for itself

There is a lot of research to support how powerful videos are in engaging your audience and getting your message out there. A 2017 article by Invisia, listed some powerful statistics about why you should use videos in your business. Here are the first three statistics:

  • In 2017, online video accounted for 74% of all online traffic
  • 55% of people watch videos online every day
  • 65% of video viewers watch more than ¾ of a video

You cannot afford to ignore statistics like these. If you do, you risk losing some BIG opportunities to reach, engage and connect with your audience – whether they’re learners, customers, prospects or staff.

2. Animated videos are more effective at getting your audience’s attention

Use animated videos to go beyond just text. Graphics, video effects, voiceover and music are all used to create a highly engaging and visually rich experience for your audience.

Remember the phrase “A picture paints a thousand words”? Then think about the power of a moving, highly visual, audio-driven video.

In an information overload society, your audience does not have the time to read dense paragraphs of text. Use animated videos to cut through the text density and get your message across quickly and easily.

3. Create multiple animated videos

Do you need more than one video creating? Perhaps you need different videos to market different products and services? It’s easier and cheaper to achieve this by having a series of animated videos created, than using filmed video. You can reuse graphics and visuals in multiple videos. This saves production time. In other words, create more animated videos for less cost.

4. Animated videos are cheaper and quicker to produce than filmed video

Unlike filmed videos which need real people and locations, for animated videos you don’t need to pay for:

  • Equipment
  • Actors
  • Studios
  • Locations
  • Props
  • Film crew

Filmed video also takes longer to produce. You have to plan ahead and book locations, actors and any studio times. All this planning means filmed video can take a few months to produce.

Animated videos don’t need any of the above so can be created in a matter of weeks. In fact, we have scripted and produced a video in less than one week for a client who had a very tight deadline.

5. People enjoy watching animated videos

Let’s face it – everyone loves video. Think about your social media feeds. Would you rather watch a video or read a detailed paragraph about the same thing?

Because people love to watch videos, they’re more likely to click the play button when they see your animated video on your website or social media channels. And that means you’ve connected and engaged with them.

6. It’s easier and quicker to update animated videos

If you need to update your video, then it’s easier to update an animated video than a video which has been filmed.  For example, you may have rebranded your business so need to update the video with your new logo, fonts and colours. Or perhaps you’ve launched a new service and want to add some extra scenes to the video.

7. You don’t have to worry about being in front of the camera

Some businesses have filmed videos of key team members promoting their organisation’s products/ services. But, not everyone likes being in front of the camera. It can be a nerve-wracking experience. Animated videos don’t need people so no-one in your business needs to worry about being in front of the camera. Just get creative and enjoy the process of making a fun, eye-catching, engaging video for your business.

Hope this has been helpful in understanding why you can/should use animated videos.


Are you planning to use animated videos for your business? Get in touch to let us know what you’re planning – we may be able to help.

To learn more about how to use video in your business, check our online course for video tips, ideas and examples.

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