Currently most of the world is in lockdown because of the coronavirus.
And what I’m seeing is that many business are taking this lockdown time to think creatively about their digital marketing. I’ve certainly seen more video content on social media and am getting more inquiries about using video.
So if you’re thinking about using video content for your business but not sure which types of videos to make, then watch the rest of this video where I talk about the four most popular types of videos to use in your business.
Full transcript below the video.
Currently most of the world is in lockdown because of the coronavirus.
And what I’m seeing is that many business are taking this lockdown time to think creatively about their digital marketing. I’ve certainly seen more video content on social media and am getting more inquiries about using video.
So if you’re thinking about using video content for your business but not sure which types of videos to make, then stay with me because in this video I’m going to talk about the four most popular types of videos to use in your business.
1. Testimonial Videos
One of the things every business needs to be doing is collecting reviews and testimonials from its customers. Testimonials are really important because they build social proof, and social proof builds credibility of who you are and what your business does.
So how do you create testimonial videos?
Well, there are three options.
- The most popular way of collecting testimonials is when your customer writes one. You might ask them to do this through Google reviews, Facebook or by email. Take the best statements from 4 or 5 written testimonial and create an animated video to showcase the testimonials. Use your branding guidelines to style the video, and voila, you’ve got a testimonial video. Once you’ve created this template, reuse it every few months to share another five or six different testimonials.
- Ask your customers to record a short video on their phone. Give them maybe a few questions to guide the testimonial. Once you’ve collected the videos, create a montage of these videos into a longer video showing 3 or 4 testimonials. And you can also showcase the videos individually with some creative video editing.
- Get a testimonial video professionally filmed. Obviously in the current situation, that’s not going to be possible straightaway. But if you do decide to go down this road later, then bear in mind that this option is likely to cost the most. But you’ll get a really high quality testimonial video.
2. How To Videos
The next most popular type of video are how to videos. And did you know the most searched for term in Google is how to.
How to videos are really important because they demonstrate value about what you do to help your audience understand your expertise or products.
My hairdresser does these really well by making videos about different hairstyles people can do at home. And how to look after your hair in between appointments. So think of the how to’s in your business, then go ahead and make some videos about them.
3. Product Demo Videos
These obviously are only relevant if you have a physical product that you sell. Product videos are really important because they build up trust.
People might need to know:
- How to use a product safely.
- How to use all of the product features or
- How to get the best out of it generally.
So think about how product demo videos might work for your business.
4. Explainer Videos
Explainer videos are really important because they build authority about who you are, what you do, and what your business is about.
An explainer video might be a film from a team member explaining key products and services that you sell.
Or if you have products and services which people find difficult to understand, then think about using animated explainer videos.
Set some lockdown time aside and plan and make at least one of these for your organization.
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